Making the Ideal Exhibition Stand for Your Business: Six Strategies and Ideas to Follow
The exhibition stand design can make a pretty good first impression on the people attending the show. It can also help generate curiosity in them to know more about you.
When it comes to trade shows, you’ve to be at your best and it’s your exhibition stand that attracts or repulses the attendees. They’re going to judge your business through the look of your exhibition stand design and decide whether or not to pursue you.
Becoming a part of certain events is important for your business’ growth as well as for the projection of your brand’s positive image. It helps you build your PR and attract the attention and interest of the audience. You can not only make a strong impression on the audience but also develop trust and credibility amongst your targeted customers.
No matter how much quality your service or product offers, if your exhibition design fails to catch the attention of the audience, you won’t be able to avail any fruitful outcomes from the event.
You need to stand out from your competitors and convey it to your target audience through exhibition stand design that you offer better value and quality.
To help you in creating an exhibition design, here are a few strategies and design ideas that we’ve come up with:
Have a Smart Design for Your Exhibition Stand
Know that your exhibition stand is not for you but for the audience. It has to look that way too! It should depict your brand identity but should connect with the audience as well. They should be able to relate to it and be attracted to it.
The best way to do is getting the service of a creative digital agency that will help you find the exhibition design which is best suited for your company’s values and is also appealing for the audience.
You cannot design the exhibition stand by ruling out the targeted audience completely. You’ve to build it around their needs which would ultimately compel them to visit your booth.
Engage with the Visitors Throughout
Trade shows can be the best place to engage with your prospective customers and interact with them to develop a strong relationship. You’ll rarely get a chance to talk to them face-to-face in any other medium but this BTL activity.
So, make sure you make use of the time you have and welcome the visitors that are passing by and engage them through short demos and other promotional activities.
Choose the Images Wisely
Know that you’ll be surrounded by numerous competitors in the tradeshow. They all are targeting the same audience as you and this can make it difficult for you to get an edge. This means you’ve to be at your best to leave a lasting impression on the visitors. This includes having an exhibition design that is impactful.
To make one, you need to have a smart combination of images and texts in your design that gets the message delivered to the audience and retains their attention, too.
Instead of making clutter of images, it is better that you use one powerful image that says it all in a concise and impactful manner.
Getting the help of a design agency can assist you in choosing the right images and graphics for your stand design.
Don’t Delay Your Promotions
Leaving it for the last day to tell your audience that you’ll be attending the tradeshow is a big mistake that can cost you a lot. When you plan to participate in the exhibition, you must start promoting yourself early.
You have to generate the interest of your audience and make them curious to know what you’re about to do or show in the exhibition. Start your promotions in a sufficient amount of time so that you have enough time-frame to spread awareness and reinforce the date and timing to the audience.
Add Interactive Activities in Your Exhibit
The verbal claims you make about your service and offering are likely to be forgotten by the visitors within a span of minutes. Similarly, holding out brochures, pamphlets, and leaflets to the visitors passing by won’t do any better job. They are probably going to throw them in the first trashcan on their way out or forget them at any of other counters.
To make sure that your offerings and message stay with the visitor, the best thing you can do is to give them an interactive experience at your booth. Keep them engaged and give them something to get hands-on experience.
This will not only compel them to take an interest in your booth, but they’ll also remember it for a longer time. You can discuss it with your creative digital agency what activities you can possibly integrate to give an impactful experience to the visitors.
Setup Your Booth Appropriately
Setting up your booth appropriately is an essential part of making your participation in the tradeshow worthy. Start with building a relationship with the organiser. Know who they are and ask them questions about the event so that you know the exact details to start with.
Secondly, have a sitting area organised in your booth to make the visit comfortable for the audience. Counter check the show timings so that you know the exact timeline to plan the things and make efficient use of it.
Also, it is best that you provide some good amount of coverage of your exhibition on your social media. Live videos, frequent updates, and clips and photos of interaction with visitors can help boost your social media engagement and also spread awareness about your business.
Designing the right exhibition stand can be a challenging task. It can bring positive outcomes if you know how to create one that appeals to the audience and encourage their engagement.
Richard Kearsey is a digital designer at Emerald Colour, a creative digital design agency in London. It also specializes in corporate branding, exhibition design & creating motion graphics. Richard loves creativity and enjoys experimenting with various design techniques for both web and print. He also enjoys sharing his thought on the latest design trends and upcoming marketing ideas.