How to use Video to Market Your Next Event

As an event planner, one of your most important tasks is to market your event so getting an invite is everyone’s top priority! Video is an effective – and inexpensive – way to get the word out that your event is happening. We share practical advice on creating video that makes your event and your organisation look fabulous!

  1. Tell a story. Share behind the scenes info about the event itself or your organization (or, if you’ve an interesting story to tell, you might make an interesting focus!)
  2. Look back at your last event. This type of content indicates to guests what’s likely to happen at the event they’ll be attending. Remember to hold something back as a surprise for the forthcoming occasion!
  3. Share an exclusive preview. If you’re launching a new product, a video showing how it works is a sure way of generating buzz.
  4. Launch a series in the run-up to your event. Build anticipation by creating a series that teases guests about what they should expect at the event.
  5. Promote your new catchy event hashtag. Launching a hashtag for your forthcoming event is a simple but effective use of video to boost engagement.
  6. Make your video shareable. This is one of the key elements of a viral video, so crack this and your event may take your company into the stratosphere! Videos that are funny, topical, and useful are the most likely to be shared. One tip: make sure it stays relevant to the event. If you use Get Invited ticketing platform, let the team know about your video and we’ll share it too!
  7. Don’t forget one vital ingredient of video: SEO. Do you know what keywords work best for your event? Be sure to build these into your video’s title and description.
  8. Hold a competition. If there’s something that makes a video shareable, it’s a giveaway. Make it relevant to your event, perhaps by getting one of your suppliers involved (a private dinner courtesy of your event caterers would be sure to generate interest!).
  9. Do a live webcast. Live webcasts are a great way to get viewers engaged. Host a webcast on a topic relating to the event, edit it, then use it to promote the event. If you’re interested in live promotions, check out the Get Invited post Live Twitter Feeds and Your Event.
  10. Work together with another company. Co-produce with another organisation taking part in the event. This way, you can pool expertise, as well as marketing resources.

Have you any tips for using video to market an event? Share them with the Get Invited community on Facebook or Twitter!